Pragya Tiwari

Generated over 1000 MQLs and SQLs through LinkedIn outreach, cold email, and webinar campaigns, achieving results without paid advertising.

Sourced and qualified high-potential leads using platforms like LinkedIn, Apollo, and ZoomInfo, assessing fit based on online reviews and company presence.

Maintained CRM data in Zoho and HubSpot, ensuring seamless handoffs and accurate pipeline tracking for sales teams.

Automated lead tracking and enrichment processes using Google Sheets and Zapier, enhancing operational efficiency by 30%.

Executed targeted outbound campaigns achieving 60%+ open rates and 15%+ reply rates through segmented targeting and personalized messaging.

Collaborated cross-functionally with the sales team to align messaging and streamline handover processes, significantly improving SQL conversion rates.

Conducted comprehensive competitive market research to refine messaging strategies and identify new growth opportunities.

Developed and optimized B2B and D2C lead funnels leveraging LinkedIn, webinars, cold emails, and gated content downloads.

Led comprehensive brand strategy and actively managed social media channels to significantly boost engagement and establish brand authority within niche markets.

Executed A/B-tested cold email campaigns, increasing open and reply rates by over 30% through continuous subject line and copy optimization.

Designed and promoted impactful event landing pages across email and social platforms, ensuring a consistent inbound lead flow.

Implemented LinkedIn outreach and email marketing strategies to drive event registrations and workshop leads.

Expanded the email subscriber list and refined segmentation strategies, boosting overall campaign efficiency by 40%.

Developed comprehensive content calendars and drafted engaging posts to support various digital marketing campaigns.

Analyzed engagement metrics and lead reports to provide data-driven recommendations for improved targeting and campaign optimization.